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marketing guide for public-inbox
TL; DR: Don't market this.
If you must: don't be pushy and annoying about it. Slow down.
Please no superlatives, hype or BS.
It's online and public, so it already markets itself.
Being informative is not a bad thing, being insistent is.
Chances are, you're preaching to the choir; or the folks you're
trying to convince are not ready for everything our project
represents to the resistance against centralization.
There's never a need for anybody to migrate to using our
software, or to use any particular instance of it. It's
designed to coexist with other mail archives, especially
other installations of public-inbox.
Most importantly, we take victories even when our software
doesn't get adopted. Freedom from lock-in is more important
than the adoption of any software.
Every time somebody recognizes and rejects various forms of
lock-in and centralization is already a victory for us.