From 02062124e546dc6a23e16657e4397fc599ff34d0 Mon Sep 17 00:00:00 2001 From: Eric Wong Date: Thu, 9 May 2019 09:57:37 +0000 Subject: doc: add marketing guide Preventative measures; since marketing is almost always annoying to me. And trying to avoid unintended consequences. --- Documentation/include.mk | 1 + Documentation/marketing.txt | 27 +++++++++++++++++++++++++++ 2 files changed, 28 insertions(+) create mode 100644 Documentation/marketing.txt (limited to 'Documentation') diff --git a/Documentation/include.mk b/Documentation/include.mk index 2a02611a..6415338b 100644 --- a/Documentation/include.mk +++ b/Documentation/include.mk @@ -10,6 +10,7 @@ RSYNC = rsync RSYNC_DEST = public-inbox.org:/srv/public-inbox/ txt := INSTALL README COPYING TODO HACKING dtxt := design_notes.txt design_www.txt dc-dlvr-spam-flow.txt hosted.txt +dtxt += marketing.txt dtxt += standards.txt dtxt := $(addprefix Documentation/, $(dtxt)) docs := $(txt) $(dtxt) diff --git a/Documentation/marketing.txt b/Documentation/marketing.txt new file mode 100644 index 00000000..385e5172 --- /dev/null +++ b/Documentation/marketing.txt @@ -0,0 +1,27 @@ +marketing guide for public-inbox + +TL; DR: Don't market this. + +If you must: don't be pushy and annoying about it. Slow down. +Please no superlatives, hype or BS. + +It's online and public, so it already markets itself. +Being informative is not a bad thing, being insistent is. + +Chances are, you're preaching to the choir; or the folks you're +trying to convince are not ready for everything our project +represents to the resistance against centralization. + +Baby steps... + +There's never a need for anybody to migrate to using our +software, or to use any particular instance of it. It's +designed to coexist with other mail archives, especially +other installations of public-inbox. + +Most importantly, we take victories even when our software +doesn't get adopted. Freedom from lock-in is more important +than the adoption of any software. + +Every time somebody recognizes and rejects various forms of +lock-in and centralization is already a victory for us. -- cgit v1.2.3-24-ge0c7