[PATCH] doc: add marketing guide

[Eric Wong <e@80x24.org>]

Preventative measures; since marketing is almost always annoying
to me.  And trying to avoid unintended consequences.
---
 Documentation/include.mk    |  1 +
 Documentation/marketing.txt | 27 +++++++++++++++++++++++++++
 MANIFEST                    |  1 +
 3 files changed, 29 insertions(+)
 create mode 100644 Documentation/marketing.txt

diff --git a/Documentation/include.mk b/Documentation/include.mk
index 2a02611..6415338 100644
--- a/Documentation/include.mk
+++ b/Documentation/include.mk
@@ -10,6 +10,7 @@ RSYNC = rsync
 RSYNC_DEST = public-inbox.org:/srv/public-inbox/
 txt := INSTALL README COPYING TODO HACKING
 dtxt := design_notes.txt design_www.txt dc-dlvr-spam-flow.txt hosted.txt
+dtxt += marketing.txt
 dtxt += standards.txt
 dtxt := $(addprefix Documentation/, $(dtxt))
 docs := $(txt) $(dtxt)
diff --git a/Documentation/marketing.txt b/Documentation/marketing.txt
new file mode 100644
index 0000000..385e517
--- /dev/null
+++ b/Documentation/marketing.txt
@@ -0,0 +1,27 @@
+marketing guide for public-inbox
+
+TL; DR: Don't market this.
+
+If you must: don't be pushy and annoying about it.  Slow down.
+Please no superlatives, hype or BS.
+
+It's online and public, so it already markets itself.
+Being informative is not a bad thing, being insistent is.
+
+Chances are, you're preaching to the choir; or the folks you're
+trying to convince are not ready for everything our project
+represents to the resistance against centralization.
+
+Baby steps...
+
+There's never a need for anybody to migrate to using our
+software, or to use any particular instance of it.  It's
+designed to coexist with other mail archives, especially
+other installations of public-inbox.
+
+Most importantly, we take victories even when our software
+doesn't get adopted.  Freedom from lock-in is more important
+than the adoption of any software.
+
+Every time somebody recognizes and rejects various forms of
+lock-in and centralization is already a victory for us.
diff --git a/MANIFEST b/MANIFEST
index 1da40a9..2c356c6 100644
--- a/MANIFEST
+++ b/MANIFEST
@@ -7,6 +7,7 @@ Documentation/design_notes.txt
 Documentation/design_www.txt
 Documentation/hosted.txt
 Documentation/include.mk
+Documentation/marketing.txt
 Documentation/public-inbox-compact.pod
 Documentation/public-inbox-config.pod
 Documentation/public-inbox-convert.pod
-- 
EW